Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. The brand bounced ownership, eventually landing in the Diageo portfolio. On this Wikipedia the language links are at the top of the page across from the article title. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. The Rebel Yell brand is currently produced at the Luxco distillery. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Sorry, I missed that. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Product Description. And he said, "Well if you don't pick it up we're thinking of picking it up." The brand has changed hands and recipes, but it is a part of American bourbon history. The Rebel Yell Bourbon Review: Who's it Distilled For? The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. 2023 Luxco, Inc. All Rights Reserved. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Even though I cant think of a past event where anyone was upset or protested, it could happen. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. Rebel Yell: A Classic Bourbon from the Deep South Oddly the 10 year picture on that site still says Rebel Yell. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Now that weve covered the basics, its time to get into the real reason you are here. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. In 2019 Rebel Yell went through a rebranding effort. The yell has also been described as similar to Native American cries. Rebel Yell: A History Of The Civil War's Most Famous Bourbon It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. I've heard the 10-yr is the same juice from the Old Fitz decanters. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest All bourbon will have at least 51% corn. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Then suddenly, I stopped seeing it in stores around town. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Lets be honest were talking about a $15 bottle of bourbon. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Management can rename it all they want. It might not be an everyday sipper. Cookie Notice ago In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Rebel Yell Single Barrel 2017 Release. This is funny. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? That is really lame. And Charley said, "Well it wouldn't be proper since I sold it." The Confederate yell was intended to help control fear. Maybe next time I'll have to make my sarcasm more evident!!! The Rebel Yell is still available for purchase. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. And hes worked with startup brands to turn local enthusiasm into national recognition. Rebel Yell whiskey is produced by Luxco. . So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. This product is available only in our gift shop, and it may not always be available in a particular size. Its been a strange and complicated journey. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Must go buy out the shelf of Yells now!!! sberto 2 yr. ago It's up to the distributor in your state. Rebel yell refers to a war cry of the confederates. Leave a comment below. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . When it was launched, it was only available south of the Mason-Dixon line. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Just went to Kings Dominion with my 7 and 9 year old sons. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Those were some good times. Whiskey Review: Rebel Yell American Whiskey It will just make her cry more, more, more. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Single barrel still says yell. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Some Texas units mingled Comanche war whoops into their version of the yell. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Rebel Yell - the Next Chapter in A Storied History Imageused underCCby Mr. Gray. Click here to learn all about mash bills. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. I was told it was possible they were no longer making it. Award-winning Rebel Yell bourbon dates back to 1849. The most notable thing about Rebel Bourbon is their use of wheat. They were trying to distance themselves from that heritage because its becoming less an less accepted. People who don't think it tastes very good refer to it as Rebel Scum. Rebel Yell was a term used to describe the battle cry of the confederate army. There'd be riots for sure! and our Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Warm finish with vanilla and a hint of black stone fruit. Yep, they did. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Im sure theyll be hitting the clearance rack soon. It was becoming my go to, especially for its price point. Katelyn is a freelance writer in Portland, Oregon. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. (Originally published in, This page was last edited on 10 February 2023, at 16:18. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. I for one am glad they did. NOTHING was wrong with its name! The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Rebel Yell (bourbon) - Wikipedia The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Getting a little punchy here, down in the DeepSouth . We all know why your pleasing the pc crowd. Rebel Bourbon - Defiantly Smooth Wheated Bourbon While he had no prior knowledge of whiskey, he did have some experience. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. However, in 2020 the rebranding effort went to removing Yell from the bottle. BrokeCal, NGL the name was off putting and should have been changed decades ago. The last thing, and maybe most important, is a low price tag. The yell has often been linked to Native American cries. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. While its still available for under $15, you may have more trouble finding it at the price. And Charley said, "Well, that's fine." Privacy Policy. It was on Dixie Highway so, naturally, we were the Rebels. A wheated bourbon. Kings Dominion renaming iconic Rebel Yell roller coaster Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Especially for those of us from the south. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Alcohol on the plane: how much can you drink on long flights? *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). As a note, we compare prices from various Total Wine locations across the US. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! In 2019 Rebel Yell began rebranding. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. As one of those small minority it has never really bothered me either. For the best. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Caving in to such ridiculousness. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. But more importantly, we cannot white wash history (forgive that wording, please!). Rebel bourbon is made in Kentucky, the heart of bourbon country. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Tons of bottles out though. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. And I never even thought about the park changing the name. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Rebel Yell Bourbon - Review - Gentlemen Ranters Rebel Yell is one of those old throwbacks. I find 'Yell' quite offensive. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Shame on KD. Shoddy_Ad7511 6 mo. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Hit it on the desktop version of the site. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why On this Wikipedia the language links are at the top of the page across from the article title. Be More Rebel. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Good luck selling and Never Go Quietly! For the Trailblazers. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Billy Idol wrote the song because of the bourbon. You should all be fired. And its got a bit of an edge, thanks to the addition of the Confederate flag. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon.